About true comma,
Reaching Millions Every Day
True Comma is a premium talent management and influencer marketing agency based in the United States. We collaborate with influencers and brands to create innovative ways to reach the masses through the power of social media. In 2024, over 200 million people globally are pursuing content creation full-time. We specialize in helping content creators grow their audience while connecting them with brands that highlight their services and products to social media audiences.
How it started
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2019 Me
In 2024, true comma, was founded by Jae Shin. As someone that aspired to grow their social following on social media platforms such as YouTube, TikTok, and Instagram, Jae quickly found himself to be familiar with the industry, thus creating a company.
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As someone that immigrated over to United States at the age of 5, it was important to live out the "American Dream" that Jae's parent sacrificed their life for. After creating content and connecting with other content creators, he found that it was difficult for fellow creators to make their social presence a full-time career. Jae left and quit his dreams of becoming an influencer and started true comma,.
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This has been an incredible journey for Jae and he wants to continue to inspire, innovate, and influence the lives of others. We have had the privilege to work with amazing brands and influencers that helped create what we are today. We hope to continue our journey with great enthusiasm and become the greatest marketing agency to ever exist!
What's the mission?
Our mission is to create a long last name for ourselves. We want to be different and creative. To be transparent, our short term goal is to connect with 15+ brands and connect with 100+ influencers by the Q1 of 2025. Our long term goal, create opportunities for others by hiring, helping influencers make their content their full time job, and create a network of brands willing to be a part of the journey. ​
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Why does this Work?
90% of marketers reported that the ROI from influencer marketing is comparable or better than other marketing channels
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Businesses make $5.20 for ever $1 spent on influencer marketing
49% of consumers depend on influencer recommendations for their purchasing decisions
Instagram is the leading platform for influncer marketing, used by 80% of marketers followed by TikTok and YouTube
Short Form content is 2.5x more engaging than static posts
Influencers allow brands to target niche audiences. About 70% of teens trust influencers more than traditional celebrities
